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Nearly All Consumers Likely to Switch Brands to Support a Cause This Holiday...

So says a report from Cone Communications. An overwhelming 94% of consumers are likely to switch brands, about equal in price and quality, to one that supports a social issue. This purchase behavior is...

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Have Green Promo Products Lost Their Luster?

If your business or nonprofit uses promotional products, does it prefer to buy “green” eco-friendly products? According to the Counselor State of the Industry 2012, produced by the Advertising...

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